A glimpse into my design journey— projects that makes me proud
Real feedback, real results.
From stand-ups to ship day: what my colleagues noticed.
He joined as a UX trainee and quickly stood out, especially in heuristics. He ramps fast, from interviews to sketches to high-fi. Always user-first, adapts on the fly, never pressures seniors, and brings energy to a serious team.
Zain Khatri
Sr. Product Designer | Leasepoint
Working with Sohaib in our UX Research team was a real pleasure. He's full of creative ideas, super reliable, and always gets things done fast. His energy and quick grasp of complex topics made a real difference in our projects!
Philipp Rosenbaum
Senior UX Researcher | Eurowings Digital
Working with Sohaib at Spur Solutions was a true pleasure. His design expertise and creativity brought a fresh perspective to every project, and his dedication made him a valuable asset to our team.
Riaz Ur Rehman
Head of UX | Spur Solutions
Organizations where I've made an impact.
Behind the Designs: Evidence In, Outcomes Out
Every project is an opportunity to transform complex challenges into intuitive, user-centered experiences.
Design Aligned to Product Goals
I partner with PMs, engineers, and data to frame the right problem, set success metrics, and scope pragmatically so design pushes the roadmap forward.
Evidence-Driven Craft
Discovery, heuristics, rapid prototyping, and usability tests guide the work. Accessibility and performance are non-negotiable; decisions are grounded in research and analytics.
Ship Value, Iterate Fast
Build with engineering from day one, release in small slices, measure impact, and iterate. From design-system components to A/B tests. The goal is adoption and measurable results.
Cross-industry experience, one playbook: Usable, measurable, shipped.
From airline flows to mortgage SaaS, I translate domain quirks into clear, shippable UX—B2B, B2C, and SaaS.
What I Bring to a Product Team
I design end-to-end with evidence—partnering with PM and Engineering to turn research into clear flows, shippable UI, and measurable outcomes.
Building digital experiences from discovery to delivery.
Delivering products by focusing on full-stack design—from initial discovery and user research to final delivery and usability testing.
- Product Discovery & User Flows
- Usability Testing & Heuristic Evaluation
- Information Architecture
- Prototyping & Wireframing
- Design Systems & Components
- Accessibility Design
- Agile/Scrum & Stakeholder Management
How I bring ideas to life
Discover my step-by-step process that guides you from the initial idea to a final, polished product.
Understand the problem
“Find what's really broken”
I turn ambiguity into a clear problem statement, who's stuck, where, and why. Outputs: interview notes, journey maps, insights, success metrics.
Explore & prototype
“Make ideas real fast”
I go from flows → wireframes → prototypes to test direction early and reduce rework. Outputs: IA/flows, lo-fi → hi-fi iterations, design-system aligned UI.
Ship & improve
“Deliver, learn, iterate”
I collaborate with engineers to ship clean specs, QA thoroughly, and track impact. Outputs: handoff specs, experiment results, metrics, follow-up iterations.