Product Design — UX Research · UI Design · 0→1

Turning solo dining into social connection.

OpenSeat is a location-based social dining app that helps people replace the awkwardness of eating alone with a low-stakes, platonic moment of connection — one open seat at a time.

Designed by

Sohaib Kamran

Case study · live
Role
Product Designer
Timeline
2-week sprint
Tools
Figma · Miro · Notion
Type
Personal project
11 sections available · scroll to claim a seat ↓
Seat confirmed screen — seat secured at The Alchemist
Beacon Mode screen — hold up your phone, look for this color
The Radar discovery map — nearby open tables
Mobile · real-time · platoniciOS, high-fidelity prototype
01 · Context

Cities are full of people. Most of them are still eating alone.

In dense cities, people are surrounded by others — yet still feel isolated. Existing apps optimize for dating or professional networking. There's a gap for spontaneous, platonic, low-pressure socializing.

Core friction

Eating alone can feel stigmatized — the "solo diner" — or simply boring. People weren't avoiding it because they disliked their own company; they were avoiding the social risk.

The opportunity

Restaurants sit on unused inventory every night: empty seats at occupied tables. That's a natural, lightweight surface for connection — no new venue required.

Design brief, in one line

"Make it feel like pulling up a chair — not like signing up for something."

Not dating. Not networking. Just a seat, a stranger, and a shared table.

An illustrated hillside city packed with buildings, streets and people
02 · Discovery

The unlock wasn't loneliness. It was fear of the awkward part.

To understand what actually stops people from connecting, I ran guerrilla interviews with 5 young professionals and 3 solo travelers.

8

Guerrilla interviews

Young professionals and solo travelers, sourced in the field rather than recruited — kept the answers unrehearsed.

0

People scared of strangers

Not one participant cited "meeting a stranger" as the blocker. The fear was entirely downstream of that moment.

2

Real fears, named repeatedly

Awkwardness and safety — in that order — surfaced across nearly every conversation.

People didn't want romance or a deep friendship — they wanted simple human presence during a meal.

03 · Persona

Meet the New-in-Town Nomad.

Every decision downstream — from the vibe tags to the seat timer — was pressure-tested against this one person's Friday night.

Persona
Persona board for Alex Stein, 26, a software engineer new to Berlin who wants low-pressure companionship
04 · Direction

Three jobs the product had to do well.

Everything in the flows below traces back to one of these three.

01 / Immediate

This is for right now

Not a plan for next week. No scheduling weeks ahead — seats appear and expire in real time.

02 / Effortless

Claiming feels quick and clear

First-come-first-served, one slide gesture, no back-and-forth negotiation to get a seat.

03 / Safe + un-awkward

Expectations set before anyone meets

Trust signals and social contracts are visible before two strangers ever sit down.

05 · The Solution

OpenSeat: broadcast the seat, not the date.

A location-based app where people can broadcast open seats at their table, and others can claim them instantly.

Immediacy

No scheduling weeks ahead — every table on the radar is happening tonight, right now.

Seat claiming

First-come-first-served creates simple, honest urgency — no messaging back and forth to confirm.

Vibe check

Preset "table moods" reduce ambiguity and pressure before anyone sits down.

06 · Mapping the Journeys

Two roles, one shared table.

I mapped Host and Guest as separate flows, then designed the UI to minimize steps while increasing confidence at each one.

Host flow

  1. 01Check in at the restaurant
  2. 02Select number of available seats
  3. 03Set the table vibe
  4. 04Broadcast the table live

Guest flow

  1. 01Discover nearby tables on the Radar map
  2. 02View a Table Ticket — who's there, vibe, seats left
  3. 03Claim a seat
  4. 04Walk to the table
The Radar map screen showing nearby open tables
The Table Ticket detail screen
Setting the number of seats and the table vibe
07 · Solving the "Creep Factor"

Designing for trust before anyone shows up.

First-come-first-served can feel risky. Two systems make the social contract explicit before two strangers ever meet.

T

Trust Tier System

You can't claim a seat unless you're Verified — ID plus phone number, encrypted and never shared with other guests or restaurant staff.

V

Vibe Tags

Hosts define the atmosphere up front, so nobody guesses wrong about what kind of evening they're walking into.

ChattySilent / ReadingNetworkingQuick Eat
08 · Key Screens & Interactions

What I actually designed.

Five moments carry most of the product's emotional weight — discovery, invitation, commitment, confirmation, and identity.

The Radar discovery map

The Radar

A map-first discovery experience showing live tables nearby, with expiring timers ("14m left") to signal real-time intent.

Set the Table Vibe screen

Set the Table Vibe

Hosts choose the atmosphere before broadcasting — this is where the social contract gets written.

Slide to claim a seat

Slide-to-Claim → Lock

A slide gesture prevents accidental claims. Once claimed, the seat locks for 10 minutes — enough time to arrive, and the visible seat counter counts down.

The Table Ticket screen

The Table Ticket

A ticket-like detail screen that makes the offer feel official — a direct line to message the host, with the timer showing before the seat expires.

Trust and safety profile screen

Trust + Safety Profile

Phone and government ID verification live front-and-center, with a clear line about how that data is (and isn't) shared.

Seat confirmed screen

From lock to arrival

Confirmation, Beacon Mode, and the trust profile — the three screens that carry a guest from "claimed" to "at the table."

09 · Signature Feature

Beacon Mode.

In a crowded restaurant, "finding the right person" is often the most awkward ten seconds of the whole evening. Beacon Mode turns it into something almost playful.

Within ~10 meters of each other, both phones flash the same bright color. No waving. No scanning faces. No texting "I'm by the window." Just hold up your phone and look for the color.

Range · ~10 metersSignal · shared colorResult · zero guessing
Beacon Mode screen — hold up your phone, look for this color
10 · Visual Identity & Branding

A mark that tells the whole story.

The logo is the thesis of the product compressed into one icon: a chair, mid-broadcast.

OpenSeat app icon — a line-drawn chair with broadcast waves on a coral field

Chair + signal = the whole pitch.

The chair depicts the seat being reserved — the literal unit of value in the product. The signal waves radiating off it depict that seat's live connection to other people nearby: it's not just an empty chair, it's an open one, actively broadcasting.

I set it on a warm, saturated orange field rather than the app's usual soft cream — the logo needed to read instantly at icon size, where the cream palette goes flat. Everywhere else in the product, that same orange is used sparingly, as a call to action rather than a background.

Broadcast Coral

#F0603F

Warm Cream

#FBF2E6

Vibe Sage

#71916F

Timer Mustard

#E0A23A

Ink

#2B2018

Font used

Aa Table Ticket

Manrope: a warm sans serif for headlines and body gives the interface an inviting, menu-like character instead of a corporate one.

11 · Retrospective

What worked, and what's next.

A two-week sprint is enough to prove a direction, not enough to close every gap.

What worked well

  • The Vibe Tag system tested well because it removes the pressure to "perform socially" — expectations are set before anyone sits down.

What I'd improve in v2

  • The flake problem: introduce a Karma Score — no-shows reduce a user's ability to claim future seats.

  • Bill splitting: currently assumes separate checks; an easy split flow would smooth the exit experience.

Thanks for reading

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Product DesignerUX ResearcherUI/UX DesignerProduct Owner
OpenSeat — Personal ProjectFigma · Miro · Notion© Sohaib Kamran

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